The Thursday post

One essay a week, straight to your inbox.

48,200 readers get it at nine on Thursday. It takes about twelve minutes to read, and you can reply to any issue.

The Thursday post

One email a week. That’s the whole deal.

The week’s essay, the best replies, and one thing worth reading elsewhere. Free, no tracking pixels, unsubscribe in one click.

48,200 readers · 61% open rate · Thursdays at 9:00

In every issue

Three things, every Thursday.

01

The essay

One long piece, 1,500 to 2,500 words, written for the inbox and archived here.

02

The best replies

Three reader replies from the week, kept because they changed my mind or added something.

03

One link

One thing worth reading elsewhere, with a sentence on why. Never sponsored.

A recent issue

What lands in your inbox.

From: Noa Kestrel · Thursday, 09:00

The slow feed: why I stopped posting every day

Hi, it’s Thursday. This week: the numbers behind posting less, three replies that changed the ending, and a very good essay about waiting rooms.

In 2023 I posted every single day. The numbers looked healthy and I felt terrible. Every post was competing with the last one…

Questions

Asked in the replies.

Every question here came from a reader. The answers are the replies I keep pointing people to.

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How do I suggest a topic?

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